Founding Brand
MAYA
Amsterdam, Netherlands
Contemporary Indian craft fashion: Bandhani, Chikankari, Block prints and artisan textiles reimagined for everyday wear. Launching later this year.
clothing
Everyday-wearHeritageHandcrafted
Scouting TripMadrid , SpainMay 8–22, 2026
We went to Spain and the Netherlands to meet the makers. Here is what we found.
Europe
We booked the flights and showed up in person. Across Madrid, Valencia, Barcelona, and Amsterdam, we sat with founders, walked through their studios, and saw the work up close.
Every conversation reminded us why we built Apparel Local. Each brand we met carried a completely distinct identity, and each founder was deeply, genuinely passionate about what they were making. That kind of conviction doesn't come through a website alone.
We visited Sartori Atelier, one of our founding brands, at their atelier in Spain, and finally got to see their craft firsthand. We also discovered brands we hadn't encountered before: CUR, MAYA, Lacöre, Vlad is Love, Cheers to Women's Football, and Eli Costa. Refreshingly different, every single one. All our one-on-ones with the founders are on our Instagram. You can also explore the brands we found below.
Spain and the Netherlands
Madrid, Valencia, Barcelona, Amsterdam.
We met the founders of Sartori Atelier, CUR, Lacöre, Cheers to Women's Football, and Vlad is Love across Spain and visited Sartori Atelier at their studio.
We connected with Felí Costa and MAYA from the Netherlands. Some of these brands are already on Apparel Local. The rest are coming soon.
In Their Words
“ Lacöre is a brand that breaks conventional rules. Laura has incredible designs, and we want to understand how women feel about this type of jewellery. ”
Pablo - Partner of Lacöre's Founder, Laura
Madrid
“Cur is a new brand, and we make one-of-a-kind kimonos. We bring saree fabrics from India, and we only make one piece with one fabric. So every creation is absolutely unique and unrepeatable. ”
Clara - Founder of Cur
Madrid
“I wanted to create something to tell stories about women's football culture, celebrate not just the players but also the people supporting the players and share the joy and culture of women's football through apparel that you can wear not only on a match day but also in your everyday life. ”
Nika - Founder of Cheers to Women's Football
Valencia
“I try to make lingerie that has meaning. I make everything myself; I design it, and I test it a million times before anything goes live. ”
Vicky - Founder of Sartori Atelier
Barcelona
The brands we found
The names that earned a place on the platform — met in person, vouched for in full.
Come along next time
We don't announce these trips widely. Leave your email and you'll hear where we're headed before anyone else.
AL Circle
The circle keeps growing
Every trip ends the same way — with a longer list of names worth knowing.