Privacy Policy

Information Provided by Users

We may collect information that users voluntarily provide, including:

• Email address (if users create an account or sign up)
• Messages submitted through contact forms
• Information submitted when saving content or interacting with platform features

Automatically Collected Information

When you visit our website, we may automatically collect limited technical information about your device and how you interact with the platform to help improve your experience.

This may include:

• Browser type and device information
• Pages visited and time spent on pages
• Interaction with website features
• General geographic location

First-party cookies we set

These cookies are set by Apparel Local directly. They contain no personal information.

• al_anon — a random anonymous visitor ID (UUID), set only after you grant analytics consent. Expires after one year. Lets us recognize returning visitors without knowing who you are.
• al_anon_first_seen — a timestamp of when you first granted consent. Same one-year expiry. Used to distinguish new visitors from returning ones.
• cc_cookie — stores your cookie preferences so we do not ask again. Set by our consent banner regardless of whether you accept or decline analytics.

Session storage

In addition to cookies, we use your browser’s session storage (not a cookie, but worth disclosing) to keep a short-lived session identifier:

• al_session and al_session_last_seen — a session ID that regenerates after 30 minutes of inactivity and is cleared automatically when you close the tab.

Third-party analytics

We use Firebase Analytics (Google Analytics 4) to understand aggregate site usage. It only loads and stores cookies (typically _ga and _ga_*) after you grant analytics consent, using Google Consent Mode v2. Use of Firebase Analytics is subject to Google’s privacy policy.

The data processed includes:

• Page views and session duration
• Anonymized device and browser information
• Country-level geographic location
• Custom events such as brand views, filter usage, search queries, and external link clicks

We do not use ad tracking, third-party advertising cookies, or cross-site tracking of any kind.

What we track

Our custom events are focused on understanding how people discover brands, not on profiling individuals. We record:

• Pages you visit on the site
• Brands and products you view
• Filters and search queries you use on the Discover page
• Clicks on brand website, Instagram, and TikTok links
• Referrer URL — when you arrive on Apparel Local from another website (via a link or search result), we capture the URL of that previous page on your first page load of each session. We use this to understand which sites and search engines drive visitors to the marketplace. Subsequent page loads within the same session do not re-capture this. The full URL is stored but not linked to any identifying information.

Changing your preferences

You can change your cookie choices at any time using the Cookie preferences button in the footer, which reopens the consent banner. You can accept all cookies, decline analytics, or fine-tune per category. Declining analytics blocks all tracking cookies and prevents any event collection.

Data retention

• Raw analytics events are kept for 90 days in our database.
• Aggregated daily rollups — containing no individual visitor detail — are kept indefinitely for historical trends.

Your rights (GDPR / CCPA)

You can withdraw consent at any time using the Cookie preferences link in the footer. You can also request deletion of analytics data by contacting us at privacy@apparellocal.com. Because we do not collect directly identifying information (name, email, precise location) through analytics, we cannot link events back to an individual without the anonymous ID stored in your own cookie — clearing cookies in your browser effectively anonymizes your prior events.